#53: From Accidental Startup to Remote Empire: Juan Chaparro on Culture, W-2s & PipeHire

Most cleaning businesses struggle with hiring. But what if your biggest bottleneck wasn’t finding people, it was how you were filtering them?

In this episode, Stephanie sits down with industry veteran Juan Chaparro, founder of Gmaids and creator of PipeHire, to unpack how he and his wife Karen accidentally started a cleaning company at age 20, scaled it remotely from Colombia and Miami, and built a thriving culture using only W-2 employees.

Juan reveals the hiring disaster that forced him to invent PipeHire, how their business runs with zero office visits, and the core values that keep their team loyal, efficient, and happy, even across time zones.

Whether you’re drowning in Indeed resumes, debating IC vs. employee, or dreaming of managing from the beach, this one’s for you.

🎯 Key Takeaways:

• Why independent contractors might be costing you more than employees

• How Juan replaced his entire IC team with W-2s—and kept scaling

• The remote company playbook: managing a team without ever stepping into the office

• How PipeHire filters applicants before they hit your calendar

• The 5 values that drive loyalty and retention at Gmaids

• Essential oils, culture workshops, and the surprising secret to glowing reviews

🔗 Resources mentioned:

• PipeHire: Hiring Software for Cleaning Companies

• Panorama Conferencia

• Gmaids Green Cleaning Services

• Juan Chaparro’s Website

👀 Try ZenMaid free for 14 days!
https://get.zenmaid.com

🎧 Listen to the podcast:

• Spotify: Episode 53 (link placeholder)

• Apple Podcasts: Episode 53 (link placeholder)

📖 Read the full transcript:
https://www.zenmaid.com/magazine/from-accidental-startup-to-remote-empire-juan-chaparro-on-culture-w-2s-pipehire/