Thursday May 22, 2025
#40: Live Coaching Call: She's Ready to Grow... But Hiring is Holding Her Back
Anastasia, owner of Essence of Clean, turned a part-time side gig into a six-figure cleaning business with her husband—despite moving states and starting over more than once. Now based in Washington and working just four days a week, they’ve built a business that gives them freedom, stability, and time with their family.
In this coaching session, Anastasia opens up about battling self-doubt, navigating others’ judgment, and preparing to hire her first employees after a previous bad experience. If you're on the fence about hiring or want to hear what it really takes to scale your cleaning business, you’ll want to tune in.
Key Takeaways:
- How Anastasia and her husband built a business that earns more than his teaching career
- The detailed prep work she’s done before hiring her first employees
- Strategies for overcoming self-doubt and judgment about cleaning as a profession
- Website and marketing adjustments to capture more leads and reduce price shopping
- Why starting with individual cleaners may be smarter than jumping straight to teams
Mentioned in this Episode:
Rather read than listen? Visit the full transcript [https://www.zenmaid.com/magazine/live-coaching-call-shes-ready-to-grow-but-hiring-is-holding-her-back/]
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