Tuesday Apr 08, 2025
#27: The Lead-Converting Marketing Secrets Most Cleaning Businesses Get Wrong
Tired of throwing money at advertising with nothing to show for it? In this eye-opening episode, Stephanie sits down with Horatio from Grow Baby Grow who reveals why your competitors are stealing clients right from under you—and how to flip the script.
From the truth about why video ads crush static images to the exact number of follow-ups needed before clients convert (hint: it's more than you think), discover how to build marketing funnels that actually turn leads into long-term revenue. Learn why your customer lifetime value is the most important metric you're probably ignoring.
Key Takeaways:
- Why most cleaning businesses fail at lead follow-up (and how to fix it)
- The Facebook ad strategy that's working right now (while others fail)
- How to calculate customer acquisition cost vs. lifetime value
- Creating automated follow-up systems even if you're still small
- Working with influencers to create high-converting content
Mentioned in this Episode:
Rather read than listen? Check out the full episode write-up on our blog.
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