#179: Update On Our Transition to Flat Rate: Numbers and Lessons Learned

Raising prices on 97 clients sounds terrifying...until you see the numbers 👀 In this solo episode, Stephanie answers listener Lorraine's question about how Serene Clean's flat rate transition is going. After seven years of hourly residential pricing, Serene Clean rolled a flat rate switch and a price increase into one change, and Stephanie shares the financial results, learnings so far, the pushback they got, and what she'd do differently. 

 

📌 What You'll Learn

— Why to roll out flat rate to new clients first, then transition existing clients in batches

— The real numbers: $7,693/month gained, $3,321/month lost, and a 12% cancellation rate

— The exact price increase email Serene Clean sent, plus and how a five-year client negotiated to a middle ground

— How to handle clients who think in hours, and how "priority cleans" replaced limited hour cleans

— Why production rate auditing is critical once you charge by the job instead of by the hour

— The mistake Stephanie made by not telling her cleaners about the switch, and why your team should always be in the loop

 

Resources Mentioned

— Flat Rate Email Estimate Template ($20) — available on Stephanie's website along with her checklists, documents, and bundles: https://serene-clean.com/downloads/flat-rate-estimate-email-template/

— Serene Clean's cleaning checklists — available on Stephanie's website: https://serene-clean.com/bundles/

— ZenMaid Mastermind Facebook group: https://www.facebook.com/groups/zenmaidmastermind

— ZenMaid's weekly newsletter: https://zenmaid.com/newsletter

 

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📞 Stephanie's Consulting & Resources for Purchase: https://serene-clean.com/resources/

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📋 Apply to be a guest on Filthy Rich Cleaners: https://get.zenmaid.com/guest-application