#172: How Courtney Nunes Got to 18 Cleaners in Under 2 Years

Courtney Nunes' first cleaning job was a 6,000-square-foot house, and she cried after working it for 12 hours straight. Two years later, she has 18 cleaners and is pulling in over 10 leads per day. In this episode, Stephanie sits down with Courtney, Owner of Green Leaf Cleaning, who went from waitressing in California to running a 10-acre farm in upstate New York to building an 18-cleaner operation across two states in under two years. She talks about why she switched from independent contractors to W-2s within six months, how consistent social media posting took her to 10–15 leads a day, the incentive system she built to get her cleaners to produce content for her, and more!

 

📌 What You'll Learn

— How Courtney went from her first solo clean to 18 cleaners in under two years

— Why she switched from independent contractors to W-2s at the six-month mark, and how she handled the pushback

— The direct link between posting consistently and lead volume

— Why you should treat Google like a social media platform

— How to build a ticket and rewards system that gets your cleaners filming content for you

— The 30-second content hack for owners who are still cleaning full time

— Why holding onto a cleaner you love can cost you recurring clients

— How to know when a job isn't worth taking, no matter what it pays

— Why production rate auditing is impossible without accurate clock in / clock out data

— How to spot the clients who need a price increase, and why resentment is the signal to listen for

— What changes when you run the same brand in two very different markets

 

Resources Mentioned

— ZenMaid — scheduling and operations software: https://get.zenmaid.com/

— Green Leaf Cleaning on Instagram: https://www.instagram.com/green_leaf_cleaning_md_fl/

— Green Leaf Cleaning: https://greenleaforganics.org/

— Courtney's email: admin@greenleaforganics.org

— Serene Clean: https://serene-clean.com

 

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📞 Stephanie's Consulting & Resources for Purchase: https://serene-clean.com/consulting-services/

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