#161: How Vanessa Muir Doubled Her Cleaning Business's Revenue in One Year

Vanessa Muir turned her knitting-group side gig into a cleaning company that doubled its revenue in a single year. In this episode, Stephanie sits down with Vanessa, owner and founder of The Cleaning Guild in Fredericton, New Brunswick, to unpack how she built her business from two knitting-group clients into a six-person team. Vanessa shares the real numbers behind her pricing evolution, how she landed (and priced) her first big commercial contract, why she's walking away from a $4K/month account, and the hard-won lessons from firing her first three employees.

📌 What You'll Learn
— How to price your services as you scale from solo cleaner to a team (and why hourly-then-flat-rate beats flat rate for first-time cleans)
— Why some commercial contracts should be dropped even when they look "big and juicy"
— The warning signs of a bad hire
— How to transition long-time clients off of "only me" and onto your team
— The exact metrics to start tracking first: leads, close rate, recurring conversions, and net MRR
— Why tracking monthly recurring revenue changed everything for Serene Clean

Resources Mentioned
— The Cleaning Guild: https://thecleaningguild.ca/

— ZenMaid (scheduling & booking): https://get.zenmaid.com/

👉 Try ZenMaid free for 14 days: https://get.zenmaid.com

📞 Stephanie's Consulting & Resources for Purchase: https://serene-clean.com/consulting-services/

✉️ Subscribe to ZenMaid's Weekly Newsletter: https://www.zenmaid.com/newsletter/

📋 Apply to be a guest on Filthy Rich Cleaners: https://get.zenmaid.com/guest-application