2 days ago

#135: The Books That Changed How I Run My Cleaning Business

Most business owners say they don't have time to read. But Stephanie has built a 7-figure cleaning company, and these books are a big reason why.

In this solo episode, Stephanie breaks down every book that has had a lasting impact on her life and her business. From heavy personal reads on trauma, suffering, and purpose, to tactical frameworks on delegation, cash management, sales, and systems, she shares what she took from each one and exactly how she's applied it inside Serene Clean.

📌 What You'll Learn
— Why Man's Search for Meaning reframes how you handle hard seasons in business
— How The Body Keeps the Score helped Stephanie become a more empathetic leader
— The 40% rule from David Goggins, and why your real capacity is almost always higher than you think
— The three roles every business owner plays (and why the wrong one always wins)
— How Profit First's 5-account system kept Serene Clean out of debt for 7 years
— The 80-10-10 delegation rule from Buy Back Your Time and how to use it with a VA or EA
— Why Thou Shall Prosper changed Stephanie's relationship with money and charging what she's worth
— The "pigheaded discipline" concept behind Serene Clean's 500+ five-star reviews
— What Deep Work revealed about time blocking and why most owners are busy but not moving forward
— Why passion follows mastery, not the other way around

Resources Mentioned 📚

— Man's Search for Meaning — Viktor Frankl

— The Body Keeps the Score — Bessel van der Kolk

— Can't Hurt Me — David Goggins

— Relentless: From Good to Great to Unstoppable — Tim Grover

— Ikigai — Héctor García & Francesc Miralles

— E-Myth Revisited — Michael Gerber

— Profit First — Mike Michalowicz

— Buy Back Your Time — Dan Martell

— The Ultimate Sales Machine — Chet Holmes

— Thou Shall Prosper — Rabbi Daniel Lapin

— Your Next Five Moves — Patrick Bet-David