#134: How Natalie’s $15 Clean Built a 15-Year Business

What happens when a corporate sales executive burns out so badly that her brother jokes she might end up on World News Tonight? She moves to Boulder and starts cleaning houses!

In this episode, Stephanie sits down with Natalie Mikishko, owner of Majestic Domestics and Clean Conscience Cleaning Service in Boulder, Colorado. Natalie walked away from a career that spanned HR training, grocery purchasing, cabinet sales, and commercial construction, and then built two cleaning companies from scratch — including a $15-a-clean lost leader campaign. She shares the full story of acquiring Clean Conscience in 2022, what she wishes she'd done differently, and how her team of two jumped in to clean when she lost seven staff members in a single month.

📌 What You'll Learn
— How a Groupon-style newspaper deal at $15 per clean launched Majestic Domestics and created 15-year client relationships
— What Natalie would demand before signing any acquisition deal again
— Why she transitioned her team from hourly pay to percentage-based pay
— How she recovered operationally after losing 7 cleaners in January without canceling on clients
— The culture investments (backup company cars, AAA cards, a full office coffee and cocktail bar) that make her team stay

Resources Mentioned
— ZenMaid scheduling software: https://get.zenmaid.com

— CleanCon conference: https://www.mycleancon.com/

👉 Try ZenMaid free for 14 days: https://get.zenmaid.com

📞 Book a Consulting Call with Stephanie: https://serene-clean.com/consulting-services/

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