#127: Creating Genuine Content for Your Business (Live from CleanCon)

Personable content that shows you (and your brand's) personality might be what your marketing strategy is missing! In this episode — recorded live from CleanCon in Indianapolis — Stephanie sits down with Nicole Somerstein, ZenMaid's Content Marketing Manager, to talk about why personable content can elevate your brand and build trust with cleaning clients. Nicole brings a marketer's eye to an industry she's come to love, and together, they break down why authenticity wins — while also sprinkling in some life advice ✨ And yes, Nicole is the one who wrote this podcast description.

📌 What You'll Learn 
— Why your most imperfect, unplanned content often performs best 
— Why cleaning businesses need an About Us page with a real face and a real story 
— The difference between selling content and awareness content, and why you need both 
— How to stop competing against other owners' timelines and focus on your own race 
— Why getting on video is one of the highest-trust moves a cleaning business can make

Resources Mentioned:
CleanCon conference — https://www.mycleancon.com/
Drew Larson's episode — https://www.youtube.com/watch?v=2NIBCsJQWkc
ZenMaid Software — https://get.zenmaid.com/

👉 Try ZenMaid free for 14 days: https://get.zenmaid.com
📞 Book a Consulting Call with Stephanie: https://serene-clean.com/consulting-services/
✉️ Subscribe to ZenMaid's Weekly Newsletter: https://zenmaid.lpages.co/newsletter-sign-up/